Skip to content

Fri Rasyidi

Table of contents

 Fri, a problem solver

I do  research,  design,  develop,  test,  track, and  lead utilizing an  iterative and  human centric approach.

Whilst my main trade is in Design and Product Management, I see myself as a problem solver. And to make sure that the solution is working, I am eager to learn and do what’s necessary. Just like Dave Thomas and Andy Hunt said in their book:

“If you’re a Pragmatic Programmer, you’ll share many of the following characteristics:

Jack of all trades: … Although your current job may require you to be a specialist, you will always be able to move on to new areas and new challenges.”

— The Pragmatic Programmer, David Thomas & Andrew Hunt

And I see myself not as a Pragmatic Programmer, but as a pragmatic problem solver.

 Learning journeys

If you’re more interested in a list of achievements, you can see them on my  Linkedin page or download my  latest resume (PDF, 555KB).

2020–2023 Co-founder and Chief of Product & Development of Farmacare.id
I was trusted by the Co-founder of SomiaCX to build this together with her. In this venture, I pushed forward my previous learnings and got more hands-on with the development process—going as far as setting up and coding the automation tests myself.
2018–2020 Senior UX Consultant & Interaction Designer for Somia CX
Being a curious person, I look for experience to broaden my views and understanding of the craft. In SomiaCX, I learned:
  • about multiple different industries' challenges and similarities,
  • to manage rigorous research and design projects,
  • to be critical and quick in adapting to various user and business contexts,
  • facilitation and aligning multiple stakeholders from C-level to the field workers,
  • to be versatile in applying my skills to a wide array of different contexts, and
  • to coach and mentor others on the craft,
2017–2018 Growth Product Manager for HappyFresh
After talking with my CTO, I was given the trust and the opportunity to be a product manager. I changed the way we work so that no unnecessary work is done and we achieved it. The result is that we:
  • hardly do any wasted work
  • have a bigger ownership of the work,
  • build more practical and effective solutions that previously never thought of (one of them becomes a major contributor to the company's revenue),
  • have better relations with our stakeholders, and
  • as a team, have fun from our successes and learn from our failures
2016–2018 UX UI Designer for HappyFresh
I learned that well-researched design alone is not enough. I completed a lot of design work as well as the necessary research to produce it, but only a handful of my work ended up getting developed despite the team already practicing Scrum. I then talked to my CTO aiming to change things around.
2016 UX Consultant for Satgas P2EBT of Kementerian ESDM
Working alongside World Resources Institute
I learned how to work with the government and navigating different views from multitude stakeholders to design a working solution.
2015 Mentor and Organizer for Lean Startup Machine Jakarta
I learned to mentor and share my knowledge with others; as well as being aware of things I haven't learned myself.
2015–2016 UX UI Designer for Indonesia Untuk Dunia
I learned deeper interaction design and how to work tightly with the developers in an Agile setting.
2014–2018 Manage community and meetups (volunteer) for UXID
I learned the joy of helping other people to learn and grow; build connections and community managing.
2014–2015 UX, Content Manager, and Web Localization Expert for World Resources Institute
I learned better project management where a lot of parts are moving simultaneously.
2013 PDF Accessibility Expert for –redacted–
I learned deeper understanding of accessibility standard.
2013–2015 Chief of Comma Coworking Space
I learned the practical ways of managing a business, its financial, daily operational, marketing, and human resources; I also learned how to connect people and make collaboration happened!
2010–2018 Freelance Graphic & User Interface Designer
I learned how to work professionally with local and international clients, learned the fundamentals of design works, and developed care for my crafts.
2008–2011 Business Management Undergraduate at SBM-ITB
I learned the theory on how to manage a business and make it profitable.