About Me

The name is Fri; designer with well-designed name to remember.

I work as a designer whose primary goal is to make products and services useful for people like you, me, and everyone else by using common sense and user centric approach.

I am currently working as UX UI Designer for HappyFresh and writes about user experience, design, and startups at http://frirasyidi.com.

With 5 years of experience in digital design and business management understanding from my undergraduate study, I’ve helped private businesses, NGOs, and the government to design their products.

Aside from being a designer, I have two years of experience being a business and community manager as the Chief of the first coworking space in Jakarta.

I also cycle, hike, and dive for fun! :-)

Notable Timeline